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HomeFashionGanni Responds to Criticism of Its Copenhagen Fashion Week Show "Tone-Deaf".

Ganni Responds to Criticism of Its Copenhagen Fashion Week Show “Tone-Deaf”.

Update –Ganni has reacted to criticism that its fall 2019 fashion show displayed photos of women from underdeveloped countries. Ami Vitale, an award-winning National Geographic photographer, walked the runway as a model.

The Scandinavian label said in a statement to Refinery29:

Ganni is committed to celebrating women all over the globe. We were inspired by the beauty and connection of the earth for the GANNI FW19 Show.

Continue the statement: “To illustrate it, we collaborated with photographer Ami Vitale for our set design. Ami has dedicated her entire life to capturing and amplifying the stories of all walks of life. We now know the sensitive issues we have raised by showing our images within this context.

We are deeply sorry for the mistake. It was not our intention. We are learning from our mistakes and will use your valuable insight to improve our future.

This story originally appeared on February 1, 2019.

Uh oh. Ganni, the Instagram influencer of choice for brands, is in hot water.

The label has been steadily climbing to It-girl status since Ditte and Nicolaj (creative directors) took over in 2009. Ganni is often regarded as the highlight of Copenhagen Fashion Week, but its latest show is drawing a lot of criticism.

Ganni’s fall 2019 collection, “Life On Earth”, was presented on Friday. It was focused on sustainability and #GanniGirl. Models walked down the runway in bright knits, animal print midi skirts, leather gloves, glittering gowns, and dresses that looked like watercolor paintings. The models walked past photographs taken by Ami Vitale (awarded National Geographic photojournalist), who travels to and photos developing countries such as India, Sri Lanka, and Sri Lanka. Images of women from each country were displayed. The juxtaposition was quite jarring for Anaa Nadim Saber from New York, who is the blogger behind Our Second Skin.

Saber posted on Instagram, “I need to stop from all the fashion week hype and to talk about what has made me feel extremely uneasy.” She wondered if showing Brown women from developing countries was sustainable and how they were able to benefit.



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