A solid online marketing strategy is the key to any restaurant’s success. A solid online marketing strategy will include a social media campaign. Restaurant owners need to be aware of several social media platforms, including Facebook, Twitter, and Instagram, Snapchat, and YouTube. Today’s topic is Facebook and how to optimize your restaurant’s Facebook page.
6 STEPS TO SET UP A FACEBOOK PAGE FOR YOUR RESTAURANT
These steps will help you set up and optimize your Facebook page for restaurants. This will allow you to open your restaurant up to new customers.
STEP 1: SIGN-UP FOR FACEBOOK
First, register for a Facebook account. If you already have one, you can skip this step. Create a Facebook account. To create a Facebook business page, you will need to use your personal account. To continue, enter your name and birthdate, as well as your email address and password.
STEP 2: CREATE A NEW PAGE
After you sign up, you can now create your restaurant’s Facebook business page. To get started, click ‘Create Page’ on the left side. To continue, select ‘Local Place or Business’ if your restaurant is located in a specific area.
STEP 3: ADD YOUR RESTAURANTS INFORMATION
You can now create your page by adding categories to your restaurant, a description, and your website link. You can also upload your Facebook profile picture to this stage and select your target audience. To continue, click ‘Save Info. If you don’t want this information added to your page, you can skip it. Make sure you are as thorough as possible and include any information your customers might be searching for.
STEP 4: DESIGN YOUR PAGES
You can design your page by adding a profile photo and a cover picture. Facebook displays profile photos at 160×160 pixels. However, you should upload an image that is 180×180 pixels. Facebook will then resize the image. Your Facebook cover photo (the large one) should be 828×315 pixels. These images can be used to show off your restaurant’s logo and food. Facebook changes the page’s style and dimensions from time to time. To keep up with the latest, you can visit the Sizes & Dimensions page.
To display additional information, such as Twitter/Instagram feeds, and specials, or to hold contests, you can add custom tabs to your restaurant’s Facebook page. To learn how to create a tab on your page, check out the Tab Tutorial from Facebook.
STEP 5 – CHOOSE A USERNAME
You will find a link to “Create Page @Username” under your restaurant’s profile photo and name. This link will appear under your restaurant’s profile picture and name. If it doesn’t, then your page might not be eligible for a username.
Click the link to choose a username. Your username should be the name of your restaurant, provided it’s not already taken. If your username is already taken, add your city/town at the end.
This username will serve as your custom URL for Facebook. This username will also make it easier for people to find your restaurant via Facebook.
STEP 6: START UPDATE
Start updating your website with relevant and fun information about your restaurant. You can include specials, new menu items, and chef bios. This information could also be useful for potential customers. Make sure to use original images and include a link back to your website whenever possible. You will see analytics for each post once you have received enough likes to your page, including the number of people who saw it and the number of clicks it received.
Depending on how large your following is, one post per day is sufficient. Don’t overwhelm your followers with too many posts. They may leave your page or become annoyed and decide to dislike it.
Look at what your competition is doing and learn from them. Have fun and be real. You will earn more respect from your customers if you are casual and open-minded.