Snapchat is a popular social media platform. Most likely, you or someone in your restaurant is a Snapchat user. Snapchat boasts 187 million active users who share 9,000 snaps every second. Snapchat is a photo-sharing app that lets users send photos, videos, and drawings to their friends. They can all be deleted in a matter of minutes.
You may see Snapchat as a social media app for millennials, but it has no benefits for small businesses. Although big brands invest millions in advertising on Snapchat, it’s impossible to reach local customers right.
But not so fast. Snapchat has many business-related apps. How can you use Snapchat to promote your restaurant? How to set up Snapchat to attract new customers to the restaurant
SET UP YOUR RESTAURANT ON SNAPCHAT
First, Download the app to an Android or Apple smartphone. As the username, use your restaurant’s name. You can add your city/town to the end if it’s already taken.
You can send a snap to a user or group of users by pressing the button. To take a photo or a video, hold the button (up to 10 seconds) and press the button again. The snap can be sent to anyone you choose. You can also add the snap to your Facebook story if you prefer to not be intrusive with your friends/followers. People will be able to click on the snap to view your story, rather than receiving a notification and being forced to view it.
HOW TO FIND YOUR RESTAURANT SNAPCHAT FRIENDS & FOLLOWERS
It’s now time to find friends on Snapchat, so people can see what your posts are. It’s not as simple as Facebook, Instagram, or Twitter. So get creative.
Your Snapchat code can be taken and placed in as many places as possible. Here are some ideas:
- Website for your restaurant
- Cover photo for your Facebook page
- as your Instagram profile picture
- Your in-store menu
- Takeout menu
- on table-top advertisements
- Stickers on your bar top and in the washroom
It can be placed anywhere your customers might see it. The app allows users to quickly scan your code and add you as friends.
7 WAYS TO MARKET YOUR RESTAURANT WITH SNAPCHAT
You have Snapchat installed and you are making friends. Now it is time to use the platform to market your restaurant, and increase sales.
1. DISCOUNT CODES AND SNAP COUPONS
This is a great way to encourage customers to follow your Snapchat account. Send them a photo of a coupon code or discount code to use online once they have added you as a friend. You will attract more customers to your page and they will feel exclusive when you send them a photo. It will spread via word-of-mouth as customers share their coupons with their friends.
2. SNAP YOUR FOOD
It is easier to see than to believe. Send photos of freshly prepared food and leave the kitchen. Your customers will be hungry just by looking at the photos or videos.
Also, be prompt. Snap a picture of a chilled beer if it’s too hot. Photograph a plate of nachos and wings next to the TV if it’s a sporting event.
3. Encourage customers to SNAP
Word-of-mouth advertising works well, as you already know. Snapchat offers us another opportunity. What could be better than snapping photos of your restaurant to your friends? Encourage your customers to send photos of their restaurant to their friends. It is less intrusive and doesn’t look like an advertisement. The message is also more meaningful for the people who see it.
Give your customers a discount for snapping photos of their food.
16 Handles frozen yogurt chain does this by asking their customers to take a picture of themselves with their order. The customer receives a discount on their treat.
4. LIMITED TIME SPECIALS
Snaps that you post to your story expire 24 hours later. This is a great opportunity to use limited-time specials. You can only post coupons or specials while your snap is active. Customers will be more likely to use your coupon and get in quickly.
Snaps can be sent to customers in shorter time frames. Let them know, for example, that the next 10 customers who show you the photo will receive a complimentary dessert along with their meal. After those 10 people arrive, you can delete the snap from your Story.
5. TAKEOVER OF SNAPCHAT
It’s not possible to constantly snap food photos. You can avoid having your content go stale by having someone take over Snapchat for your restaurant. Let one of your chefs or servers run the account for the day. Let them take photos of their daily routine, including setting up, serving, and closing the restaurant. This will allow people to see your restaurant from a different perspective and help them feel closer.
You might also consider asking food critics and famous food bloggers for their help. You can promote your restaurant on your own account and they will do the same for you. This allows your restaurant to reach a wider audience of potential customers.
6. CREATE A Snapchat GEO FILTER IN YOUR RESTAURANT
You’ll notice special logos appear above your photos when you snap a photo and begin swiping. Some of these logos are only available when you have your location settings on.
Snapchat allows you to create geofilters specific to your brand in a particular geographical location (ie. Your restaurant. Customers who send snaps to your restaurant can then apply the filter to their videos and photos.
Find out more about Snapchat geo-filters.
7. TOUR YOUR CITY
Snapchat doesn’t have to be limited to your restaurant to be successful. Every city has its own local story where you can upload your snaps. You can view these stories by anyone in the area. Instead of pointing people to the nearest restaurant, show them around your city. Take them on a tour of your city to show off the cool spots, landmarks, and other special places that only locals can see. This will make people, especially outsiders, appreciate your city more. They will also be more likely to visit your restaurant, which is where your snap story ended.
Snapchat is Snapchat only for individuals and not businesses. It’s no longer the same as it was at the beginning. Have fun and be real. It will be appreciated more by customers if you aren’t trying too hard. This is one of the most informal social tools you have, so don’t be too formal.