Due to the COVID-19 pandemic, the internet was undoubtedly the lifeline of the restaurant sector in 2020. Many restaurateurs turned to food delivery to maintain their business while the government closed down dine-in restaurants. Restaurants have now been able to make this easier by partnering with food delivery websites like UpMenu, which allows them to create a portal as well as a mobile app for the new venture. Many restaurants have seen their take-outs sell like hot cakes. Others have had a less enthusiastic response. It could be due to many factors such as location, genre, and reputation. In most cases it comes down to the online menu.
COPIE AND TASTE
Many restaurant owners made the error of copying their menus onto their websites this year when they tried to shift to food delivery. These restaurants have had disappointing results because the online world is so different from the real one. There are several things you should keep in mind when creating an online menu.
LOST FOR WORDS
Although a spelling error may not be a big deal in a restaurant, it can make or break an online order. Poor grammar and typos can spell doom for many customers. We look at pictures of the restaurant as well as the location when choosing a physical restaurant for dining. When ordering food delivery, however, we focus on the menu only. It is important that you ensure that your online menu is checked and double-checked before it goes live.
THE SECRET INGREDIENT
Online menus are notorious for not providing enough information about ingredients. Many customers have allergies, intolerances, and other preferences that make it extremely important to know the ingredients. Customers can ask for details about a dish’s ingredients in restaurants. However, this information is not available online. Therefore, customers will often look elsewhere if this information isn’t available on your website. When creating an online menu, you should take extra care with the descriptions. Customers need to be able see the dish, feel the texture, and taste it when they browse your online menu.
Recognizing the challenges of the current marketplace, many restaurateurs are trying to gain an edge by offering a wide variety of dishes in the hopes that they will please everyone. Customers can feel overwhelmed and confused when they see a menu longer than War And Peace. It’s better to focus on your strengths and keep your menu concise. This may result in you losing some customers because you don’t have enough choices, but you will gain more long-term by being able focus on quality and not quantity. You’ll also be able to save money on ingredients.
Customers expect items to be presented in clear categories when browsing an online menu. To avoid confusion and potential ordering mistakes, these categories should be clearly marked and presented in a sensible way. While it’s okay to highlight dishes that are compatible – you could include side dishes on both your main and starter menus – customers prefer to see the categories in a logical order.
MONEY TALKS: TOO MUCH
It’s easy to get distracted by all the competition. Although it is fine to include some affordable options in your online menus, you should not overemphasize them as they will end up being all you are selling. Prices should be clearly marked alongside every dish. Double-checking is a good idea to make sure that the price is correct.
LITTLE BITE LIES
The internet can be a strange thing. It can make us feel like we are exempt from the consequences of our actions. Online menus can be manipulated by some restaurant owners who may exaggerate or stretch the truth. This is a bad idea. One thing we know about the internet is that it allows people to communicate via forums, reviews, and social media. Be as transparent as possible when creating your online menu. This includes information about portion sizes, ingredients quality, and source of ingredients. Customers are more conscious of sustainability and environmental issues these days. If your ingredients are responsibly sourced, then shout it! Do not let them lie about it if they are.
Keep IT Fresh
Many places are still subject to government restrictions so food delivery is important for many people. Although customers are inclined to be loyal when ordering take-out or delivery, this does not mean you should lose sight of your customers. It’s wonderful to have loyal customers. However, if they see the same menu items every time that they log in, it is a sure sign that they won’t fall for your brand. Find out what your most popular dishes are and then add new versions to keep your menu exciting.
USE YOUR HEAD
When it comes to choosing from a menu, there is a lot of psychology involved. To entice customers, use language that evokes good times and great memories. Marketing is based on the well-known phrase, “Keep it in sight, keep It Top Right”. This rule can be used to display the most popular or most expensive items on online menus. Photographs on a printed menu are frowned upon in modern times. Restaurants that use them are considered low-class. The world wide web is different. A few professionally taken photos on your online menu can make it easier to browse and give customers a better idea of what they can expect from a particular dish. You can also think about landing pages which will allow customers to download a PDF version.
MAKE IT PERSONAL
It’s easy to request minor changes to a dish when you are in a restaurant. For example, you might ask for a pasta with more sauce or to remove the onions from a burger. Online customers expect the same flexibility. If your online menu lacks customization options, customers may lose their trust.