For restaurant owners and managers, engaging with customers is essential even in the most difficult of circumstances and even more so during the outbreak. You have plenty of ways to communicate with your customers today (from providing them with an up-to-date menu, to offering different methods to taking orders and ordering food or even having it delivered and informing them of the status of your dining-in options).
It’s all vital information that customers should be aware of to keep your establishment operating in compliance with COVID-19. making use of social media to show the uniqueness of your establishment and entice guests is an integral part of how you connect with your customers.
What is the reason for social media? Because it allows you to communicate and interact with customers in a way that benefits restaurants in a unique way. With social media, you can boost your brand’s visibility (setting your restaurant apart from other establishments) and advertise new promotions as well as menu products. In particular, it’s possible to boost customer loyalty and connect with new customers with discounts and buy-one-get-one-free deals.
You are also able to really interact with your customers, and develop a following of people that can engage with each other regarding your restaurant. It’s a method of communication that depends on honesty and open dialog which means you can interact with your customers in a way that no other forms of communication.
For an effective social media campaign There are six top methods to think about:
1. Define your campaign goal
Determining a general purpose is the first step to consider before getting started. Find out the reasons you’re running a campaign, and determine what it is you’d like to accomplish. Are you looking to increase sales? Get new leads? Increase online sales? Enhance brand awareness or advertise the sale of a particular item? This question can determine the next actions you should follow once you’ve identified the goal.
When you set your goals ensure that you are as precise as you can. What number of leads do you need to generate? Which level of branding recognition do you hope to attain? What is the best way to ensure your website is able to increase traffic? Your objectives must be SMART, specific, measurable, realizable as well as time-bound. Your goals will impact the entire process of the social media marketing campaign So, make sure to make time when making plans.
2. Define your target audience
Making a persona of your customers and tailoring your campaign-specific content to meet their needs is the foundation of any successful social media strategy. It is essential to know the audience you intend to reach before you begin creating content. If you’re collecting information to create your personal profile, you should try to collect as much information about the ideal client as you can. This may include gender, age locations as well as hobbies, preferred social media platforms as well as income, education, and more. Understanding as much as you can about your target audience can help you craft messages that are persuasive and genuine, urging your potential customers to join your brand on social media.
Are you having trouble determining your audience? The article by Restaurant Engine can help.
3. Choose the appropriate social media platform to accomplish your objective
The information you gather about the people you want to target will provide you with an idea of which social media platforms they’re likely to utilize, and also. However, you should also take the results of your website’s analysis to assist you to select the best channel. Does Instagram bring more visitors to your website? Does Facebook bring in many leads? Do you have the same effect with Twitter? It’s vital because the platforms you select will impact the strategy and content of your campaign since each requires different needs. A post that is successful on Facebook for instance will not necessarily be successful on Twitter or Instagram and reversed.